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Master of Business Administration - Publications

Book Chapters

2024

Mahalakshmi P, Kannan P & Venkatesh M (2024), Influence of advertisements effects in impulse buying behaviour towards Social Media in Electronic Retailing, Proceedings of the International Conference on Digital Transformation , in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024),Atlantis Press, Springer, 978-94-6463-433- 4, Vol: 283
Rekha S (2024), A Structural Design for Labor Market System Which Optimizes the Disruptions in the Process through AI Adoption, 4th International Conference on Advance Computing and Innovative Technologies in Engineering, ICACITE 2024, 1055-1059.979-8-3503-6016-5/24/2024 IEEE
Rajeshwari M & Kannan P, (2024), A Systematic Investigating Of Differences Among Automation as well as Wage Distribution System using ML Algorithm, 4th International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE 2024),1069-1074.979-8-3503-6016-5/24/2024 IEEE
Mahalakshmi P (2024), The Design of Future Corporate Hierarchies: Re- Thinking Management Structures Through Artificial Intelligence, 4th International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE 2024), 1104-1108, 979-8-3503-6016-5/24/2024 IEEE
Princy Anton Arokia Packia A (2024), (NBCI) Natural Brain (Human) and Computer Interaction: Development of User Experience with Computers through Adaptive Interface Method, 4th International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE 2024), 1135-1139, 979-8-3503-6016-5/24/2024 IEEE
Guruprasad R (2024), Corporate Agility and AI: Enhancing Adaptive Strategies for a Dynamic Technological Landscape, 4th International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE 2024), 1090-1094, 979-8-3503-6016-5/24/2024 IEEE

2022

Kasi Raman R, (2022), Product Life Cycle and Business Model Techniques to promote marketing in healthcare units, 2022 IEEE 2nd Mysore sub section International Conference (Mysurucon), doi:10.1109/Mysurucon55714.2022.9972573

Journal Publications

2025

Dr Kannan P & Guruprasad R, (2025), Stakeholder Perspectives on the Impact of AI in Higher Education, Journal of Marketing & Social Research, 02,03
Kasi Raman R (2025), Family Fur-Babies : The Impact of Pets on Morale, Productivity and Stress Reduction on Modern Gen Z Working Professionals, International Journal of Finance, Vol 38,No.3,PP.87-98, May-June 2025
Rekha S (2025), E-Business Adoption on Growth, Customer Engagement, and Sustainability in the Automobile Industry, Journal Of Environmental Protection and Ecology, 6,Vol.26,2025

2024

Mahalakshmi P & Dr Kannan P, (2024), Navigating Sustainability: Strategies and Barriers in Implementation of Green Shipping at Global Ports, Madhya Pradesh Journal of Social Science, Vol.29, No.2, Dec,2024 PP. 218-225
Dr Kannan P, (2024), Understanding the Factors Contributing to Cognitive Dissonance during Online Purchases: A Practical Investigation With a focus on Electronic Goods, Educational Administration: Theory and Practice, 30(4), Apr, 2024 PP. 3715—3720
Rekha S, (2024), Exploring the Impact of Emotional Intelligence on Leadership Effectiveness: A Meta-Analysis in Management Studies, Educational Administration: Theory and Practice 2024,30(4), 1668-1673
Mahalakshmi P (2024), Exploring Factors Influencing The Adoption Of Online Shopping; A Qualitative Approach, Educational Administration: Theory and Practice, 30(4), 7369-7374
Guruprasad R, (2024), Mediating The Relationship Between Social Media Marketing Features And Consumer; Decisions To Buy Fast Food; An Investigation, Educational Administration: Theory and Practice, 30(4), 3788-3792

2023

Rajkumar T (2023), An Analytical Study On factors influencing on Individual Investor’s Investment Decision on selecting Private Commercial Banks at Kano City In Nigeria, European Chemical Bulletin, DOI:10.31838/ecb/2023.12.s1-B.372
Rajkumar T (2023), Small Enterprises Issues and Perception Towards RIT on Business loan factors for Substantial Progress in Selected Urban Areas of Kano State of Nigeria, Journal of Survey in Fisheries Sciences, 10(4S), 2140-2156
Venkatesh M (2023), A catalyst for customer experience and operational efficiency: A study with reference to Digital Transformation, Journal of Chemical Health Risks, 13(4), 626-633
Kannan P (2023), Consumer Preferences in Choosing OTT Provider and Satisfaction, Journal of Chemical Health Risks, 13(4), 619-625

2022

Kasi Raman R (2022), Management Control System and earning management in firm performance, The British Journal of Administrative management, 61/185
Kasi Raman R (2022), Promotion of Management Approached by the application of Product Life Cycle and Business Model Techniques for product marketing, Journal Of Optoelectronics Laser, 41/03, 114-1182022
Manikandan N, (2022), A Detailed Analysis of the role of Human Resource Management and its effect on the Sustainable Growth of High-Tech Companies, Korea Review of International Studies, 15/34
Hariharasuthan M, (2022), Impact of Block chain Technology on Financial market growth during COVID-19 Pandemic,Korea Review of International Studies, 15/64
Rekha S Geetharani K Ragavi R, (2022), Impact of Retail Marketing mix strategies of India Cements, Sankar nagar, International Journal for Innovative Research in Multidisciplinary Field,08/01, 41-46, DOIs:10.2015/IJIRMF/202201006
Geetharani K Rekha.S Ragavi.R, (2022), An Influence of Organizational Climate on Employee Productivity with Special reference to Eswari Arts & Crafts , Sivakasi, Journal of Emerging Technologies and Innovative Research(JETIR), Vol.9, Issue 1, page no.b725-b731.
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